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Phronesis Freelance is Bob Bardsley, a skilled copywriter with a firm grasp of consumer psychology and SEO. His aim is to produce top-quality website content that helps a site to rank competitively in search results, as well as driving conversions from the traffic it receives.
Bob holds a BA in Language, Literacy and Communication from the University of Manchester - a course on which he studied everything from detective fiction to non-verbal communication.
He was also able to study (with permission) customers of Starbucks in Piccadilly Gardens, in order to learn how they responded to a marketing message in the literary form of a poem. This formed the basis of his dissertation.
Bob graduated in 2006 and became a news writer with online agency Adfero, whose Manchester office is based in Portland Tower. He still contributes to a number of Adfero's own websites and client news feeds.
As a web copywriter, Bob specialises in compelling site content that serves a broad array of needs. He does not believe in getting one company to write copy and another to search-optimise it. Nor does he agree with optimising content for search at the expense of its readability for human site visitors.
Whatever the budget and turnaround time, Bob is able to prioritise what needs to be done first and hit deadlines without failure. His clients consistently praise the high standards of the content he produces, along with his work ethic.
If you have had a poor experience in the past with a large agency, try the personal route; the flexibility alone makes doing so worthwhile.
To learn more, use the links on this page to visit Bob's blog, Phronesis, which offers an insight into his way of thinking, or email or tweet at him - you can be assured of a prompt reply.
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